03.1 We’ve Got a Problem The narrative around diversity and inclusion is driven by US tech companies, leaving a huge vacuum in terms of Interestingly, the reporting we do see on diversity and inclusion in tech in European news European voices stepping up into the discussion. In the absence of European voices taking part in the discussion, sources is driven by US tech companies. There’s a huge vacuum of European voices does this leave an opportunity for leadership from European tech companies to help drive the discussion in a stepping into the discussion. We all have a responsibility to do and say much more. positive way? Top 10 most discussed companies in Google 157 European news stories focused on diversity Facebook 88 and inclusion in the tech industry Twitter 45 LEGEND Microsoft 37 # of mentions Apple 35 Salesforce 30 PwC 24 IBM 23 McKinsey 21 Amazon 20 0 25 50 75 100 125 150 175 # of unique articles primarily talking about the company Note: Based on ~3,000 stories across 843 European news sources, primarily UK focused, from September 2017 to September Source: 2018. Compared to other tech-related topics that gain large amounts of coverage in European news sources, it is notable that articles related to diversity and inclusion are more likely to Compared to other tech-related topics that gain large amounts of coverage in European news sources, it is notable be led by a negative sentiment. that articles related to diversity and inclusion are more likely to be led by a negative sentiment. Share of total stories per topic by sentiment Fundraising summary LEGEND Exits (IPOs & M&A) Positive Neutral Negative Blockchain Artificial Intelligence Diversity & Inclusion 0 20 40 60 80 100 % of total stories Note: Based on ~3,000 stories across 843 European news sources (primarily UK focused) from Septemeber 2017 to September Source: 2018. & 32 In Partnership with www.thestateofeuropeantech.com