03.1 We’ve Got a Problem Photo: Samuli Pentti / Sami Valikangas Many stories on diversity and inclusion have a negative sentiment and they are more likely to drive more engagement on social media. In fact, news articles related to diversity and inclusion that are classified with a negative sentiment drive 42% of all social engagement Many stories on diversity and inclusion have a negative sentiment and they are more likely to drive more engagement on social media. In fact, news articles related to diversity and inclusion that are classiïed with a around the topic as a whole, despite those same stories accounting for just 11% of everything negative sentiment drive 42% of all social engagement around the topic as a whole, despite those same stories written on the topic. Are we sending enough positive messages to underrepresented accounting for just 11% of everything written on the topic. Are we sending enough positive messages to communities to join the tech industry, or are we in danger of further reinforcing the deeply underrepresented communities to join the tech industry, or are we in danger of further reinforcing the deeply entrenched stereotypes that have made tech so unwelcoming to these groups? entrenched stereotypes that have made tech so unwelcoming to these groups? Share of total social engagement per topic by Fundraising sentiment summary LEGEND Exits (IPOs & M&A) Positive Neutral Negative Blockchain Artificial Intelligence Diversity & Inclusion 0 20 40 60 80 100 % of total sentiment Note: Based on ~3,000 stories across 843 European news sources (primarily UK focused) from Septemeber 2017 to September Source: 2018. The entire ecosystem as a whole needs to challenge itself to make concrete commitments and change. “ Europe’s VC industry is missing out on returns because we are lacking in diversity. Startups are missing out on performance because they lack diversity. That means both diversity in our teams and the founders that we back. This means diversity not just of gender, but in terms of background, race, ethnicity, physical and cognitive differences. The entire ecosystem as a whole needs to challenge itself to make concrete commitments and change.” Niklas Zennström Atomico 33 In Partnership with & www.thestateofeuropeantech.com